Techniques d'Avant Garde

TAG Group (Holdings) SA is a private holding company based in Luxembourg City, in southern Luxembourg. At the head is Mansour Ojjeh son of the founder of the TAG Group Akram Ojjeh, who was a wealthy Saudi entrepreneur. TAG is an acronym of Techniques d'Avant Garde.

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History

TAG was formed in 1975.

TAG Heuer was formed as a subsidiary in 1985 when TAG bought Heuer, a renowned watchmaker specializing in racing chronographs. Together they modernised the product line and became one of the biggest names in Swiss watches. TAG Heuer was separated from the group in the 1990s and was acquired by LVMH in 1999 for $740 million USD. [1]

Activities

Aviation

TAG Aeronautics is distributor of Bombardier aircraft for the Middle East.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is a U.S. aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the U.S. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control. The company now operates solely as a broker of aircraft.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on Farnborough Airport west of London in the United Kingdom. The freehold was bought from the UK MOD Ministry of Defence in 2007 following the previous 99 lease agreement signed in 1999.

Motorsport

TAG sponsored Williams in the early 1980s and then supplied McLaren with TAG Turbo Engines with the help of Porsche in the mid 1980s. The McLaren relationship continues to this day, with the TAG Group holding 21% of the McLaren Group (the Bahrain Mumtalakat Holding Company, Ron Dennis and Daimler AG own 42%, 21% and 16% shares respectively).

Formula One engine results

Year Team GPs Wins Points
1983 McLaren-TAG 4 0 0
1984 McLaren-TAG 16 12 143.5
1985 McLaren-TAG 16 6 90
1986 McLaren-TAG 16 4 96
1987 McLaren-TAG 16 3 76

Hotel

The Aviator Hotel was created by TAG Group as a hotel for elite travellers moving between London and the world's leading destinations. Situated directly alongside TAG Farnborough Airport, Aviator houses 169 bedrooms consisting of 138 Aviator Rooms, 12 Aviator Studios and 19 Sky Suites. Aviator opened in 2008 and has since established a strong reputation for the quality of food served in the hotels restaurant - the Aviator Brasserie, and cocktail list served in Sky Bar - the hotels cocktail bar located on the first floor.

Other

Other areas of business include advanced technology, real estate and consumer products.

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